Meet The Visionaries Of Our Leadership Team

Decades of industry experience, operational excellence, and clinical insight — guiding eye care practices of all sizes toward growth and long-term success.

Meet Our Leadership Team

Carl Erickson - President & CEO

Carl Erickson

Founder, President & CEO
Kicking off our leadership team and bringing decades of experience since 1991, Carl has guided teams in complex regulated markets like healthcare to simultaneously improving both patient/customer satisfaction and profitability. Armed with a plethora of ophthalmology best practices and benchmarks, Carl and his team bring a focus seldom seen in health care
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Chief Growth and Operations Officer - Nina Labonte

Nina Labonte

Chief Growth & Operations Officer
With 25 years of experience in global leadership creating synergy across health care, consulting and legal organizations, Nina is one of Beacon’s primary drivers of excellence in patient experience and untangling processes to implement best practices. Her experience in leveraging AI in call centers and across the patient journey has resulted in dramatic improvement in patient satisfaction levels as well as profitability.
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Dr. Nicolas Uzcategui, M.D. - Chief Medical Officer

Dr. Nicolas Uzcategui, M.D.

Chief Medical Officer

A specialist in oculofacial plastic surgery, Dr. Uzcategui oversees clinical content and ensures medical accuracy of all materials. In addition to his past roles as a faculty member at USC and Dartmouth University, Nick maintains a full time role as a practicing physician and surgeon in Nevada.

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Saundra Stefan - VP of Client Operations

Saundra Stefan

VP of Client Operations

Saundra Stefan is a seasoned healthcare leader with over 15 years of experience in ophthalmology and a strong track record of success in both private practices and private equity–backed organizations. She has built and led high-performing teams in training development, sales operations, and patient experience, designing scalable programs that drive clinical and surgical excellence across diverse markets.

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Scott Madison - VP of Digital Marketing - Leadership Team

Scott Madison

VP of Digital Marketing

Scott Madison brings 18+ years of experience in digital marketing, SEO, and e-commerce. At EyeCareChat, he leads digital strategy to ensure the platform is optimized for visibility, user experience, and AI-powered engagement, helping ophthalmologists grow their practices with scalable marketing solutions. He’s been a part of leadership teams for more than 10 years.

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Dr. Michelle Chaney - VP of Optometry Integration

Dr. Michelle Chaney

VP of Optometry Integration

Dr. Michelle Chaney brings over 25 years of experience in optometry, leading everything from small private practices to large private equity networks. She’s recognized for creating seamless OD/MD integrations, elevating training, and standardizing best practices across subspecialties to enhance patient care and clinical excellence.

Key Pillars of Our Approach

See Our Services
  • Strategy & Growth – Our Leadership Team have a proven frameworks for mergers, acquisitions, and market expansion.
  • Operational & AI Excellence – Optimized processes that enhance patient experience and profitability.
  • Clinical & Educational Integrity – Clinically sound content and training that uphold industry standards.

Our Expertise

Born out of the global work of Beacon Worldwide, our team brings proven frameworks like Beacon Iconic Selling™, designed for complex, regulatory-driven environments. We have experience across industries from tech, legal, to healthcare, and our focus remains on delivering measurable results for eye care practices.

Our Depth of Service Includes:

  • Due diligence, should I sell or expand and how do I know
  • AI driven sales and marketing strategies tailored for clinical environments
  • Revenue optimization, market segmentation, and pricing benchmark analysis
  • Call center performance best practices and how to get there
  • Technology integration including CRM, AI tools, patient portals
  • HIPAA and regulatory compliance implementation
  • Referral network optimization and collaboration

Why Choose EyeCareChat

Proven Experience

Decades in eye care consulting and global business environments aligning departments and eliminating blockages to patient experience excellence and profitability.

Tailored Solutions

Benchmarked strategies for all practice sizes and deep experience and how to successfully implement them since that is where the heavy lifting take place.

Comprehensive Support

From M&A strategy and evaluations to developing, aligning and implementing highly targeted and measurable efforts with specific milestones.

Measurable Outcomes

Reducing no-shows, increasing conversions, managing referrals and the network, patient satisfaction ratings and profitability are a few of the many hard core numbers that are critical to ophthalmology organizations.

Owner Advisory Services

Decision making support on whether to sell or grow the company and once you decide how to ensure you are positioned for the best return.

Ready to Grow Your Eye Care Practice?

Partner with the EyeCareChat leadership team to unlock your practice’s full potential.

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